The Pascall Company, LLC

Tampa Bay alone holds a $6 billion consumer market of African-American,
Latino and Asian consumers.

Multi-cultural market segments are looking for marketers to talk to them directly, using culturally and even linguistically relevant information.
Properly initiated, a good multi-cultural diversity program will have a positive impact on these customer groups, directly impacting an organizations market share and bottom line. Incorrectly implemented, the effort can be interpreted as artificial and patronizing, alienating the very audience you want to engage.

Integrating your diversity initiatives into your marketing efforts requires more than just changing the language in an ad or spending money in a minority publication. It requires an understanding of the many specialized groups that reside within any given minority segment. It requires sensitivity to cultural and language issues while at the same time holding true to the strategic business initiatives of your organization.
Diversity marketing success demands consistent visibility, and the ability to initiate programs that build goodwill, familiarity and trust.
Pascall has built a team of seasoned experts that understands the multi-cultural marketplace and have the ability to identify genuine opportunities to positively interact with your target market.

While Pascall helps you build your employer brand in the community, we are also well positioned to show you how to leverage your diversity program through diversity marketing. By leveraging your diversity program and extending it with your brand, you can attract positive community awareness, endear yourself to new customer groups, strengthen your market position and build long-term equity for your brand.
Let us help you build a multi-cultural marketing program that meets your organization's business and community objectives.Contact Us.